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Positioning- sunsilk shampoo for iron heated hair provides real solution to modern womens’ lifestyle´ sunsilk was launched in1964, is the largest beauty shampoo brand in the country positioned as the'hair expert', sunsilk has identified different hair needs andoffers the consumer a shampoo that gives her the desired results. Sunsilk shampoo - marketing thursday, 25 september 2014 positioning- sunsilk shampoo for iron heated hair provides real solution to modern womens. Shampoo brand, pantene, has donned a new avatar globally, complete with a new packaging, logo, positioning statement and even brand ambassador. Swot analysis of sunsilk is covered on this page along with its segmentation, targeting & positioning (stp) analysis of sunsilk also covers its usp, tagline.