Created by isabelle ringnes for the class innovation in digital marketing i was challenged to come up with a plan to further develop and improve the digital marketing strategy of the hugely successful old spice campaign. 11 social media marketing lessons from the old spice campaign jeffbullascom. Second, this case examines whether the company should make a sensory change in the product (ie, the scent) or whether it should undertake a cognitive change in the positioning of the product instead. A look at how old spice have successfully used social media to promote brand awareness through a viral interactive youtube campaign unfortunate social media marketing usually only comes into focus when something goes catastrophically wrong. Discover legendary products for men: deodorants, antiperspirants and fragrances old spice - improve your mansmells. Analysis of case: media choice - television market is already conditioned for old spice ads, meaning people expect to see a certain type of commercial using pre.
Mix - social media case study: old spice guy youtube 2011 grand effie winner - old spice - the man your man could smell like - duration: 3:48 effie worldwide. Description in 2009-2010 procter & gamble's old spice brand had to respond to two important challenges first, after a successful rebranding of the glacial falls scent into swagger (see kellogg case #5-411-752), old spice's core brand team had to determine its next step in advertising. Old spice social media campaign case study drink, and home garden online news and information as consumer media consumption patterns are changing, cpg marketers are adjusting their marketing budgets to dovetail with shifting consumer audiences. The old spice guy campaign has set the bar for how other companies and agencies can approach viral advertising, by focusing on the fans first old spice has struck a. The old spice social campaign case study from wk to save the judges some time this year, i’d suggest sending the pencils, lions, grand pix’ and the like straight.
The old spice campaign achieved both 11 social media marketing lessons from the old spice campaign 1 keep your videos short and snappy originally one of the rules of thumb for on-line videos was that they shouldn’t be any longer than two minutes but the old spice youtube videos were mostly less than a minute and as short as 17. Home » blog » surviving the death of a customer base: new market, old spice [case study] business reimagined surviving the death of a customer base: new market, old. In february 2010, wieden+kennedy launched a new old spice advertising campaign, smell like a man, man find out more about this d&ad yellow pencil winning work here. Social media played a huge role in the success of old spice in recent years this case study explains the social media lessons we can take away from them.
Old spice case study sarah 1465 views blog articles get inspired support business affiliates legal download pricing watch my amazing website created on. Marketing can be powerful if you understand the psychology of human connection people like to be recognized, heard and appreciated old spice took a different stand where they wanted to connect with their audience and their sales exploded. Old spice: the man your man could smell like” case key success factors of the case 3 c out of 5 c analysis in marketing worked very well 5 c are - customers - competitors - competent - collaborators - context collaborators who are ad agencies in this case may be one of the reasons of success but i exclude. In case you were living under a rock, the old spice commercial was first a youtube success, followed by a tv ad, followed by a massive social media response campaign that got the whole world talking.
This case old spice, p&g's repositioning strategy focus on old spice ruled the market for men's personal grooming products since the mid seventies, old spice was.
View old spice case study from marketing 061 at umass lowell old spice case study 1) they had a loyal following, changing too much could alienate this important base what did they do in their. Start studying marketing 199 midterm chapter 8 learn vocabulary, terms, and more with flashcards, games, and other study tools. The makers of old spice have pulled off a cheap and quick marketing coup that could change the way consumer products are promoted in the past few days, the deodorant company invited social-media users to submit questions to the old spice man, their topless, über-suave spokesman. Case study on the successful digital marketing strategy applied by old spice to connect with a wider audience through various marketing channels. Old spice is studied with its swot analysis, segmentation, targeting, positioning and competition tagline and usp are also covered. Wieden+kennedy have released a nice video case study of their recent old spice social media campaign, calling it the fastest-growing and most popular interactive campaign.
Since then, the brand has made countless viral marketing and advertising case studies but what was old spice like before the old spice guy dominated social media. 4 p's of old spice place promotion product pricing recognized for its series of humorous advertising campaigns, based off of references to traditional masculine ideals. Old spice case analysis camila cabrer professor puglisi november 2nd, 2011 case analysis paper cabrer2 table of contents i#introduction3 ii#research. Learn about old spice's cpg influencer marketing campaign with mavrck's automated influencer marketing platform download the case study to learn how old spice's.